Social Media - The Next Great Marketing Choice?

With so much curiosity about how social networks function, one begins to wonder if you have advertising potential within these social networks?

I have been watching social media for quite a while now. In fact I'm a member of various social networking internet sites including and only...

There has been a virtual explosion of social network internet sites previously couple of years. Even the major people like Google, Yahoo and MSN are becoming into it.

With so much curiosity about how social networks function, one begins to wonder if you have advertising potential within these social networks?

I've been watching social media for a while now. In fact I am a part of various social network websites including and merely to name two.

I joined partly because I wanted to see what these were, but moreover to see on SEM what influence social networking would have in the coming years. For other interpretations, you are able to take a gaze at: official link.

I've been an associate of various ser-vices for quite a while and the reach these sites have is outstanding.

For example, from my LinkedIn network of eight people I've an expanded network of over 12,600 people.

Imagine that - I'm just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch on TV to work I can give for them.

Through my connections and their connections, I'm connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities exist for Social-networking?

Well, let's have a look at MySpace.

MySpace is among the top sites on the internet today. It racked up 9.4 thousand page-views in August 2005 (over Google) and new customers are signing up at-a rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows people to publish photos of themselves and their friends, develop a blog, list a common bands, view and share videos, suggest things you can do and lists a couple of people they consider friends. It is with this 'Friends List' where the majority of the opportunities lay.

All forty million plus users of MySpace have a friends site that lists people that person considers their friend. This is a set of people that they're interested in conversing with and about, as well as reading from on a normal basis. They can send you messages, comment on your photos, study your sites, as well as abandon messages that you can then tell the others once you put somebody as your friend. Clicking probably provides warnings you might tell your girlfriend. That is the opportunity for immediate feedback about you.

The capability to include friends to your site is critical for marketing to MySpace users. Based on Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This technology is growing up without having ever seen programmed media. 'They don't think in terms of the recording, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and naturally MySpace. Learn more about chris brummer by navigating to our lofty paper.

You can observe how this could develop.

Let us say you produce a MySpace account to talk about your products or services. You blog about any of it and search for your interests that may be shared by others.

Afterward you invite them to be your friend. When they become a friend you start your 'smooth offer' begging your product for them.

As they grow to understand it, they start blogging and sharing it. Quickly hundreds or even thousand of individuals are referring to you and your product or service.

Do not think this will work?

I would like to give you some situations. There are lots of bands who've gotten their start MySpace. Simply by hosting a few of their music online and blogging about themselves they created a following. Soon they'd file deals and contracts prearranged.

Needless to say to work with ser-vices like MySpace you-need to have anything this marketplace needs. If you don't then you probably should not put an excessive amount of energy in-to MySpace.

But that does not mean other social-networking opportunities should be ignored. To get one more standpoint, we know people check out: check this out. As I mentioned previously, Linked-in is more of a specialist introduction service. If your service or product fits here then by all means examine it further.

And there are the others aswell. Ser-vices for example Flickr, Yahoo!s MyWeb, and more.

When you have ever wondered what other online options may be out there, con-sider social networking. Maybe it's another great online marketing channel..